The BREDA Summer 2020 collection is a joyful depiction of motion, imagination and pleasure. With a nod to the past, the Play watch was created simply as a tool for self-expression and keeping time. Built to withstand the long summer days of high heat and adventure, Play exists as a companion to enjoy your body and engage in playful practice.
Engage in Playful Practice
Releasing the stigma that one must be competitive in achieving physical wellness to simply enjoy the body and the way it moves.
Ready for H20
The Play watch is 3ATM Water Resistant and quick drying. Made to take on the splash and the sweat that comes with the Summer months.
Take on the Sun
The Play watch band is made from recycled Thermoplastic Polyurethane. Made to endure high summer heat and long days in the sun.
It's Okay to Play
Releasing the mind of boundaries that allow us to grow away from curiosity and acts of playfulness.
The Play case is made from recycled TR90. This material is durable yet lightweight, created to keep up with movement and activity.
Just for Fun
The Play packaging is made from 100% recycled paper and features a playfully interactive box sleeve.
"Play is about making the time to simply enjoy your body and the way it moves. Releasing the mind of boundaries that allow us to grow away from curiosity and acts of playfulness.
Although the watch itself feels very youthful, to me, this collection is a lot about growing up. Learning more about your spirit, your body and being comfortable enough to stay in touch with your inner child.
Being drawn back to motifs of my youth, I wanted to create something that felt refreshingly retro and could fit into a sophisticated space. The perfect piece to share with those long summer days—one to keep up with all the heat, the adventure, the play."
Creative Director, BREDA
Photographer/Videographer: Kalan Briggs
Creative Director: Kendall Falcon
Assistant Art Director: Corrina MacKinnon
Stylist: Tor Mathey & Kendall Falcon
HMU: Kelsey Ikeler
Studio: Production House Dallas
Talent: Sky, Khay, Tate & Marisa (Wallflower Management)